The Mitsubishi Motors Corporation, or simply Mitsubishi, is a Japanese automotive manufacturer that started back in 1917. Mitsubishi Motors stemmed from the shipping company, Mitsubishi, that was originally established in the 1830s. Now over 100 years later, Mitsubishi owns manufacturing plants and dealerships in different parts of the world. The Mitsubishi Corporation is known for producing reliable and powerful vehicles; and in Canada, it is loved especially for bringing into existence the very-first plug-in hybrid SUV. In short, Mitsubishi Motors is a multinational corporation that has left a long-lasting mark around in the world. Read along with us at West Side Mitsubishi as we uncover the highlights of Mitsubishi’s history!.
Constant Innovation Since 1917
In its very first year, Mitsubishi Motors produced the Model-A and was the first Japanese vehicle manufacturer to mass-produce a passenger car. For Mitsubishi, the origin of the all-wheel control technology system first came to life with the production of the PX33, which was Japan’s first 4-wheel drive car in 1936. The launch of the Mitsubishi Eclipse in 1990 was particularly significant because that was the first time a Mitsubishi vehicle was sold to the public in North America. In 2002, Mitsubishi finally made its way to Canada. Since then, it has won over the hearts and trust of Canadians simply by showing that their vehicles are perfectly fit for our lifestyle, for instance, the super all-wheel control system makes tackling the winter roads an easy task.
Celebrating A Century of Innovation
In 2017, Mitsubishi Motors celebrated a century of innovation. During these 100 years, Mitsubishi has created legendary models, such as the Mitsubishi RVR, Outlander and Outlander PHEV, which have all revolutionized the SUV world. In 2010, Mitsubishi Motors celebrated its 10th year anniversary in Canada and their key breakthrough in the Canadian automotive industry. And that’s not all, Mitsubishi has launched a 10-year powertrain warranty in Canada, set several records for winning consecutive Dakar Rally races and also for having the first electric car to cover 2,000 km in 24 hours. And Mitsubishi already has a vision for the future, its engineers and designers are creating vehicles that will help shape the future. Mitsubishi has brought great improvement to the automotive industry and will continue to do so in the future!