West Side Mitsubishi is excited to announce Rebranding


At West Side Mitsubishi in Edmonton, change is on its way to our Mitsubishi dealership and that's a good thing. It's some of the most exciting Mitsubishi news of the year: our dealership is rebranding, in conjunction with Mitsubishi Motors Canada. It's actually part of a worldwide rebranding effort that will affect 5,000 Mitsubishi dealerships, and we like what we see. We think you'll love it, too. Mitsubishi dealers in Canada will begin converting to the new branding image in the Fall of 2018.

The New Look

Mitsubishi Motors celebrated its 100th anniversary in 2017. The new branding look grew out of this celebration of Mitsubishi's past while looking forward to a future of high technology, including electric vehicles. The resulting new look for Mitsubishi dealerships, including West Side Mitsubishi, is a sleek, bold, and futuristic dealership experience from the moment you drive onto our lot. It will also be designed to make you feel right at home.

The new colour scheme is red on black. There will be a black and red entrance gate to welcome you to West Side Mitsubishi, and the theme continues from there all the way to the showroom. Black signage will dominate the exterior of the showroom building, highlighted by red accents and the red Mitsubishi three-diamond brand mark. The black signage will feature a dynamic slope, as if leaning forward into an exciting future. Glass will surround the rest of the dealership exterior.

When you walk into the showroom, the reception area will feature a black wall with the Mitsubishi brand mark. A new lounge area with amenities will provide a comfortable place to wait while your Mitsubishi is serviced, and possibly to get some work done on your mobile computer while you're here. To speed up service and offer more convenience, there will be a drive-through service area where you can drop off and pick up your vehicle.

One of the most exciting features will be a new electric vehicle area. Here you can learn about Mitsubishi's cutting-edge electric vehicles like the all-wheel-drive plug-in Outlander PHEV. The world's best-selling plug-in hybrid SUV, the Outlander PHEV offers all the space of a traditional family vehicle while delivering the longest range of any plug-in SUV. We love the Outlander PHEV, and now it will get its own showcase along with future models in the new electric vehicle area.

The Line-up

The new branding will offer a stunning, high-tech welcome to our dealership, but once you're here it's the line-up of Mitsubishi vehicles that will grab your attention. In addition to the Outlander PHEV and the regular, gasoline-powered Outlander, we offer the amazingly styled new Eclipse Cross that combines the best elements of a compact SUV and a sports car. The Mitsubishi RVR is another compact SUV, one that's focused on economy without sacrificing utility or style. The Mirage G4 sedan is the perfect city vehicle, while the Mirage hatchback offers an astoundingly low price point starting at just $12,467. Give our Sales team a call today at  (877) 855-9652 or swing by our dealership today to test drive our exciting new Mitsubishi models.

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