Why there is no 2018 Mitsubishi Lancer
Mitsubishi made the corporate decision to stop production on the 2018 Mitsubishi Lancer, which ended in August of 2017 for all markets except China and Taiwan. The decision came after sales for the compact Lancer fell below expectation several quarters running and after the discontinuation of the midsize Galant about four years ago.
The 2018 Mitsubishi Lancer, produced in limited quantities for export to markets like Canada, was the ninth year of the Lancer since its introduction for this generation. Despite the popularity of models like the Lancer Evo (discontinued in 2015), sales quantities could not justify the continued investment in the model, Mitsubishi says.
The Good News
The good news is that there are both a compact and midsize sedan (and likely hatchback) coming to market from Mitsubishi soon. With the acquisition of Mitsubishi by the Renault-Nissan Alliance, adding Mitsubishi as a third partner in that alliance, the carmaker now has more resources for building new models. There is talk from the three-part group that both a compact and a midsize could be offered under the Mitsubishi nameplate under a new platform designed for global sales in those segments. Whether it would come to Canada is unknown.
This is bolstered by the fact that Mitsubishi is doing well with the subcompact Mirage. That could mean that a new Lancer could be forthcoming. The 2018 Mitsubishi Lancer, however, is seeing itself replaced (in sales) by similar-sized crossovers like the RVR and Eclipse Cross. Like the Lancer, the RVR is offered in all-wheel drive, perfect for Edmonton winters, and active lifestyles requiring versatility.
Even Better Lancer News
Early in 2018, there was some good news for Mitsubishi Lancer fans in Edmonton as Mitsubishi and its alliance partners Nissan and Renault announced that the Lancer was on hiatus and not necessarily discontinued entirely. That announcement was largely lost in the shuffle as other announcements regarding corporate reshuffling were made. The announcement?
The Lancer’s production is not discontinued, but just being put on hold as the shuffling is undertaken. A new model, likely based on a shared platform with other Renault and Nissan vehicles, will be forthcoming. When is anyone’s guess, but given the large sales size of the compact sedan and hatchback segments overall in multiple markets including Canada, it’s likely to be sooner than later.
As it is, the last of the 2018 Mitsubishi Lancer models are being sold now, though stock is dwindling or gone in many locations. They are moving quickly off showroom floors as buyers and enthusiasts hurry to get theirs before they’re gone.